Bacteria & viruses
Designed to target bacteria and viruses.
Whole-home filtration and softening
10X Elite Whole Home Water Filtration System
One complete system designed to soften and filter the water throughout your home, installed by our local Purity Bay team.
No pressure. No obligation.
The Purity Bay Solution
10X Elite Whole Home Water Filtration System
Softens and filters in one system, using 10 purposeful stages in a proprietary multi-stage formula built for long-term ownership.
10purposeful stages
Up to 10×longer media life*
5.0 Google rating — 321 reviews
Lifetime parts & media warranty
Locally owned since 2002
FREE drinking water system + FREE standard installation
*Actual media life varies based on water quality, usage, and operating conditions.
Whole-home results
Benefits of Multi-Stage Filtration
Softer water for bathing and cleaning
Better taste and smell at every tap
Less scale on fixtures and appliances
In their words
Trusted by Homeowners Across Tampa
5.0
Based on 321 reviews
JB
Jason Baker
2 months ago
I ended up purchasing the top whole house filter. Totally worth it.
TH
Thomas Hickey
2 months ago
There are no more water spots, and I couldn’t imagine having to drink from plastic again. I really couldn’t be happier.
CB
Catalina Banchero
1 month ago
I’m extremely happy with my Purity Bay water filtration system. It works wonderfully, and I’ve noticed a real difference in the quality of my water.
MM
Marleen Moniz
2 months ago
The team was professional, knowledgeable, punctual, and took the time to explain everything. The water tastes amazing, and we couldn’t be happier.
CR
Chuck Rice
2 months ago
From the first consultation to the installation, the team was professional, knowledgeable, and never made us feel pressured. The difference was noticeable right away.
Individual customer experiences. Results may vary.
Designed around your water
What the 10X Elite Targets
Chlorine, chloramine & disinfection byproducts
Better taste and smell from every tap. Chloramine (chlorine combined with ammonia) is used by many utilities to keep water disinfected.
PFAS ("forever chemicals")
Designed to help reduce PFAS compounds.
Heavy metals
Targets lead, mercury, arsenic, and chromium.
Pesticides & herbicides
Designed to help reduce pesticides and herbicides.
Pharmaceutical residues
Designed to target pharmaceutical residues.
Hydrogen sulfide
Targets rotten-egg odor.
Hardness minerals
Softened water throughout the home.
Results vary with your home's water. We'll review your water during your free in-home estimate.
Cleaner, softer water for everyone in your home.
Life With the 10X Elite
Spot-free dishes and glassware
Less mineral spotting on everyday dishes and glasses.
Cleaner, spot-free bathrooms and showers
Less scale buildup, with less scrubbing.
Softer, brighter laundry
Help towels and clothes stay soft and last longer.
Softer skin and hair
A softer-water feel in your daily routine.
Long-term protection
Softened, filtered water helps protect the appliances and plumbing your home depends on from scale buildup.
- Water heater
- Dishwasher
- Washing machine
- Coffee maker & ice maker
- Plumbing & fixtures
One-purpose systems
Where Basic Systems Fall Short
Traditional water softeners primarily address hardness. The 10X Elite combines softening with broader whole-home filtration, designed around your home's water.
| Typical basic softener | Purity Bay 10X Elite |
|---|---|
| Primarily softens water | Softens AND filters in one system |
| One-size-fits-most setup | Designed for your home's water |
| Limited filtration media | Proprietary 10-stage formula |
| Doesn't adequately address chlorine and chloramine | Designed to help reduce chlorine, chloramine, and disinfection byproducts |
| Not designed for PFAS | Targets PFAS |
| Not designed for heavy metals | Targets heavy metals such as lead and mercury |
| Not designed for pesticides or pharmaceuticals | Targets pesticides and pharmaceutical residues |
| Not designed for bacteria | Designed to target bacteria and viruses |
| Standard resin | Premium 12% crosslink resin, designed for up to 10× longer media life* |
| Common replacement cycle | Built for long-term ownership |
| Service costs may accumulate | Lifetime parts & media warranty, no required maintenance plan |
| Drinking water extra | FREE WQA-certified drinking water system included |
Comparison describes basic conditioners and softeners generally. Individual products vary — not every other system performs identically.
*Actual media life varies based on water quality, usage, and operating conditions.
What's in Your Water?
Enter your zip code to see your water utility, how hard your water is, and how it's disinfected — straight from your utility's own published report.
Data from each utility's published water quality report. Values are system averages and may differ at your tap.
Why Homeowners Choose Purity Bay
- Systems designed for local water conditions
- Multi-stage filtration for complete home treatment
- Professional installation and long-term reliability
- Trusted by homeowners since 2002
Whole-home water filtration
Local Water Filtration Expertise for Your Home
Purity Bay is a Florida water filtration company helping homeowners improve water quality throughout the entire home. We provide whole-home and whole-house water filtration solutions based on the actual water conditions in each property, rather than taking a one-size-fits-all approach.
If you're comparing water filtration companies or water filter companies, our team can test your home's water, explain what we find and help you understand which treatment approach makes sense. The goal is to recommend the right home water filtration solution based on your water and your household's needs.
For homeowners looking for whole-house water filtration in Florida, including Tampa and the surrounding Tampa Bay area, Purity Bay provides professional guidance, whole-home treatment options and in-home estimates.
Start with a Free In-Home Estimate
No pressure. No obligation. Just clear answers and a system designed specifically for your home.
Purity Bay is a water filtration company serving homeowners throughout Tampa Bay and surrounding Florida communities with whole-home water filtration and water treatment solutions.